For fashion founders, generating buzz is just the beginning. The real challenge lies in building a sustainable brand that thrives long-term. Brands like AMI Paris and Bode provide valuable lessons on achieving this goal through strong leadership, strategic growth, and maintaining brand identity. Here are the key strategies for building a fashion brand for long-term success: 1. Strengthen Executive Leadership Scaling a fashion brand past $10 million requires more than
We’re making predictions on color trends for Spring/Summer 2023. Here, our designer, Meng Guo, compiles her predictions for two spring colors destined to make their way into your wardrobe. Spring fever is heating up! Dive in to see what is in store for the new season. Two Color Trends For Spring/Summer 2023 2023 SPRING/SUMMER TRENDING COLOR - DIGITAL LAVENDER Firstly, the lavender color was first identified
We hear it all the time. “Do I really need a techpack?” The long and short answer is a definite, “YES!” New designers often question the value of this essential document. They think skipping out on techpacks will keep their development budget down. Maybe they are working directly with their pattern maker, or they send an inspiration sample to their factory and tell them
Launching a brand is no small feat. It takes blood, sweat, and tears. Not to mention serious balls. Launching a brand during a pandemic that shuts down the world’s economy? Well, entrepreneurship doesn’t get much more stressful than that. One of our clients knows this story all too well. Lauren Tinerella, founder of Eltee Swim, was awaiting the shipment for her bulk product just as
It’s 2020. We’ve made it. If you are like us, you have also been crawling out of the depths of the holiday season and into the fresh start of the new year. With the new year, comes new seasons, new sourcing needs, and new sales opportunities! This year’s tradeshows are already getting underway. Here is a round-up of important shows that are happening