For fashion founders, generating buzz is just the beginning. The real challenge lies in building a sustainable brand that thrives long-term. Brands like AMI Paris and Bode provide valuable lessons on achieving this goal through strong leadership, strategic growth, and maintaining brand identity. Here are the key strategies for building a fashion brand for long-term success: 1. Strengthen Executive Leadership Scaling a fashion brand past $10 million requires more than
Image by: Alvin Balemesa Black lives matter. Period. Fashion has a way of picking up trends, rushing them forward and then dropping them like a bad habit when the next best thing comes along. The current social justice movement and focus on equality for our black and brown brothers and sisters cannot follow suit. How did we get here? Well, for hundreds of years black people in our
Launching a brand is no small feat. It takes blood, sweat, and tears. Not to mention serious balls. Launching a brand during a pandemic that shuts down the world’s economy? Well, entrepreneurship doesn’t get much more stressful than that. One of our clients knows this story all too well. Lauren Tinerella, founder of Eltee Swim, was awaiting the shipment for her bulk product just as
The fashion industry has collectively spoken and it wants a new deal. Word on the street is that post-pandemic fashion gets a new calendar. In response to our current reality of mandatory business closures, a strong sense of panic cut through design studios and brick and mortar stores alike. Many brands began reaching out in hopes of finding a sense of security and
Attending tradeshows can be exhausting. So much to see and accomplish in such a short amount of time without the right preparation can make a costly trip mostly useless. We are breaking down our top tips on how to make the most of your tradeshow visits so that you walk away with the solutions you really came for. 1. Choose the right shows for